Taylor Jules Drops New Single/Video  

Just listening to Taylor Jules’ singing can introduce you to the angelic qualities she has as an artist, but in the new single “Adickted,” these qualities are realized with a nod to the imagistic, in a way that only complements the emotion in the song. While not quite as elaborate a document as the composition is on its own, there’s an indulgent side to the lyricism in “Adickted” that makes us feel completely immersed in the narrative Jules is designing with her every word. There’s no need to get any more cinematic than she already does in this release; between the heavenly setting and the soundtrack, we get a sense of divine decadence no matter where we turn in this latest offering from an underrated indie gem.

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The arrangement of the verses embodies the aesthetics of the song quite marvelously and were it not extending the passion behind the narrative as forcefully as it does, I’m not sure it would feel like the full-bodied piece it does in this scenario. I wouldn’t say that Jules is the most intricate songwriter in her scene at the moment, but it’s clear when analyzing a work like this one that she doesn’t care for the complacency a lot of her rivals have allowed themselves to fall into during the last few years of increasingly self-centered pop songcraft. She’s using whatever she has at her disposal to drive the point home in “Adickted,” and exploiting qualities within her artistry that I think a lot of others might have left unutilized.

You can tell that Jules’ heart is in this single from the start, and this is largely because of the limited buffer she’s putting between her vocals and the audience. This backing band is large and in charge, but they know how to deliver something enormous without drowning out the subtle charms of their leading lady. It isn’t often that an indie player can assemble the kind of talent she did for the set of sessions that inevitably produced “Adickted,” but there isn’t a second in this song that leaves the effort feeling unjustified. If these are the kind of results going the extra mile can produce, this should be her standard for studio recording in all of her future output.

It’s hard to find the level of punch that “Adickted” has in a purely independent pop offering, but then again, it’s just as hard finding someone with the consistent ability Taylor Jules has. She’s never sounding lazy in the studio, and when she wants to get something out there with her lyrics and the harmony carrying them forth, she isn’t afraid to get a little experimental to do it. Her work ethic is something that I wish I could see and hear more of in the American underground in 2023, but because it’s such a diamond in the rough, a release like “Adickted” can stand out even more than it already would have. Jules is a smooth operator, and this performance demonstrates her best moves in a simple but uncondensed showcase.

Clay Burton