Joya releases aching indie folk single “It’s Starting to Rain”

Joya "It's Starting to Rain", Photo Credits: Nigel Ong

April 14, 2023 — Independent singer-songwriter Joya has released her latest single “Starting to Rain”, a melancholic yet hopeful indie-pop ballad about the fine line between a healthy and toxic love.

Produced by Brooklyn-based producer Cody Fitzgerald, the track features Joya’s signature storytelling and poignant lyrics that explore the fragility of being in love with someone who holds power over you. With stacked vocals and a dreamy guitar-driven soundscape, “Starting to Rain” captures the emotions of letting go and finding relief in the midst of heartbreak.

Joya explains, “The song is about the moment you realise that it’s time to let go of something that’s no longer serving you. “ “It’s a bittersweet feeling with a tinge of heartbreak, but there’s also a sense of relief that comes with it. The lyrics and music were inspired by the idea of rain washing, resetting an environment and making way for new growth.”

“Starting to Rain” follows the success of her previous releases, “Put Me at Ease”, “Strongest”, “Waltz with me this Christmas” and “Inevitable”.

This Hong Kong-based artist has been making waves in the indie-pop scene with her emotionally-charged and relatable songs.

It’s Starting to Rain is the first second single to be released in 2023 and is scheduled to be part of her debut album later this year.

You can follow Joya on Instagram (@sheisjoya), Facebook, Spotify, and YouTube.

Listen to “Starting to Rain” on Spotify, Apple, Tidal, and other streaming platforms.

About Joya:
Joya is an up-and-coming singer-songwriter in Hong Kong and an increasingly regular fixture in the indie music scene, captivating audiences with her emotive lyrics and stunning vocals. With a powerful voice that is both raw and vulnerable, Joya’s music speaks to the heart and soul, resonating with listeners of all ages. Already gaining recognition for her unique sound and honest approach to songwriting, Joya is quickly making a name for herself as a must-see artist.
Featured as an upcoming artist by MTV Asia and RTHK, Joya’s recent projects include writing and performing her original “I Have Seen the Future” for the National Geographic Oceans Tomorrow project with Hong Kong music veterans Rapper Phat Chan (LMF and 24 Herbs) and music producer Eddie Chung (24 Herbs and Drum Music), being featured in Aesop’s Queer Library Campaign, and performing with The Orchestra Academy of Hong Kong at Freespace West Kowloon. Don’t miss out on the chance to see Joya live, or stream her latest singles. She is scheduled to release her highly anticipated debut album SHE IS JOYA this fall 2023.

About producer Cody Fitzgerald

Cody Fitzgerald is a songwriter, composer, and producer living in Brooklyn, NY. Influenced by a diverse range of artists including Dirty Projectors, Elvis Costello, and Steve Reich, Cody’s music is both complex and emotionally gripping. After releasing his first album under the name Stolen Jars at the age of 18, Cody’s career was suddenly pushed forward when his music was picked up by Apple as the soundtrack for their “Do It All” iPad campaign. Since then, Cody has worked on the scores for multiple shorts and feature films including The Rewrite starring Hugh Grant and Marisa Tomei, the Cannes short “Open 24 Hours,” and Disney’s Christmas film Noelle, which made him and his composing partner Clyde Lawrence the youngest composers to ever score a Disney movie. His band Stolen Jars has also become a fixture of the Brooklyn indie rock scene, having been featured in The New York Times, NPR, and lauded by David Byrne of The Talking Heads, all while touring across the US. Fitzgerald has also top-lined for a number of artists, including The Glitch Mob and Dabin, and done production work with bands like Lawrence and Hi-Lo Jack.

Tags: Indie Pop, Indie Folk, Singer-songwriter, LGBTQ+, Female Artist, Heartbreak

For more information, contact:
Joya & team | sheisjoya@gmail.com
Future Future Records | futurefuturerecords@gmail.com

www.instagram.com/sheisjoya/

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