(April 14th, 2023) – Manchester, England – Manchester-based artist ALF is proving why he is one of the most talked-about social media stars and soon to-be artists with the release of second single “Killing Me,” out today via TikTok’s new distribution platform, SoundOn. The song is available now on all streaming platforms.
An instantly infectious and punchy track – produced by Alex Quinn (Justin Bieber, Michael Aldag), co-produced by ALF himself and mixed and mastered by Mike Cave (Lewis Capaldi, Nicole Sherzinger) – “Killing Me” is dedicated to taking back the strength and not letting people in your life dictate who you should be. Of the single, ALF says, “I wrote Killing Me after a conflict with a boy in my life. He wanted me to act a certain way, wear what he wanted me to and act how he wanted me to. I only saw the red flags when I took a step back and realised what was going on. And as much as it was “killing me” to do so, I knew I had to close the situation there and then. I originally wrote the song to just a simple metronome and intended for it to be a slow ballad but after sitting on it for a few weeks, I took it to Alex who helped turn it into the heavily pop-rock influenced track it is today. Which I think fits the theme of the lyrics so much more.”
With his witty attitude and signature over the top fluffy bucket hats, ALF has already cultivated a huge online following off the back of his food and lifestyle TikTok videos (over 190k followers and 15 million likes). Having already conquered social media, working with some of the UK’s biggest brands (Admiral, McDonald’s, KAYAK, Taco Bell, Atlantic Records) now he is showing that he has a sound all of his own, and the capabilities to create big, captivating pop music with a raw edge to it. Having his first single only being released in November 2022, ALF is already proving he has something to show, with his first track being picked up by TikTok, gaining 2 million plays in the first two weeks of release and TikTok placing it #7 in one of their New Music UK charts.
ALF was born in Cheshire in 2004, surrounded by a musically-obsessed family who were constantly singing and blaring music, it was no surprise to them when he started to explore musical likings of his own. His childhood spent with his Mum listening to Adele, Kate Nash and Lily Allen and him singing along quietly, quickly turned into him learning all of the songs from 2007’s Hairspray and performing them for the family after watching it with his Mum. Taking inspiration from his auntie Emma, who had written and recorded music of her own in Abbey Road Studios (The Beatles, Adele, Amy Winehouse) from a young age, he knew music was embedded in him and someday wanted to create a sound of his own. After writing and recording his own music for the past 4 years and with his large online fanbase eagerly waiting to hear more, now is ALF’s time to share his music to the world.
ALF
“KILLING ME”
AVAILABLE HERE
Connect with ALF:
Instagram – @whosalf
TikTok – @whosalf
YouTube – @whosalf
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