The Blendification System by Daniel Bruder offers methods of connecting culture, strategy and execution within the business, professional setting. The obvious thought put into the concept reveals the authors intent to find solutions.
Concepts of intellectual leadership put forth in the book left me cringing with disgust. Yet, I read this book twice. Once, the usual, quick read for reviewing, pre-emptive of writing a review and I didn’t find the book impressive. The second time I read it, searching for the value and solutions the author must have had in mind when he wrote the book.
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At the start, I reminded myself that the author is corporate level leadership in a business located along the northern Front Range in Colorado. In a world where mountains rise above 14K feet, the Flatirons jut out of the earth at angles not intended for hiking, yet… many who have scaled them just because they exist. Purpose and motivation are tools used to drive intellectual stimulation in people who already operate at levels of achievement that exceed normal averages. There was a time when I, too, found sitting on the top ledge of a Flatiron exhilarating as the sun rose across the plains.
With that mindset, reading the book the second time, I found a few reimagined concepts profoundly appealing. The appeal of looking forward without the analytical analysis of reviewing facts, data, and historic results of similar actions taken – in history – can bring one to the conclusion that the new ways of looking at and reimagining life [as we knew it] could bring about successes we’ve never known before. And it can, if history doesn’t repeat itself. If the plan works the way it is perceived within the book. If the author’s reimagined reality works within a realm of controlled variables that aren’t tested by the failures of history.
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I recognize and see the dream. In those days while living life as a corporate executive, living the intellectual leadership, and knowing that in a perfect world – that’s a wonderful life. I recognize that the motivational acquiescence of the author is empowered by the fundamental foundation of capitalism and how we got here. As long as that absolute remains – absolute – his concept of the future can be ethereal and successful. Solution found, implemented, and working.
Yet, I’m reminded that not every variable remains absolute.
The concept of looking forward and never looking back, as recommended several times in The Blendification System only works when you know the situation isn’t going to change by way of an unforeseen variable. The adaptation discussed by the author, allowing for expected variables, presumes the changes that do come will allow for continued forward mobility, making the vast assumption that historic realities never return.
I recognize that not everyone who climbs the Flat Irons can continue to climb them indefinitely. Motivation and abilities change, shift, and become challenges. Competition is a fun way to stay motivated, and encouraged. Reading this book can give insight into the author’s dream of Blendification and hope that we can always improve our lives by applying principles and views that allow us to find new systems. Hopefully, it will also give readers a sense that history is a necessary part of the future, knowing it is important.
Written by Jan Verhoeff, posted by Clay Burton
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